Search Engine Optimisation for the Medical Aesthetics Industry
SEO is a shadowy art and many of the people selling it can be likened to the double glazing salesmen of old. Because most of us only know a little about it but know how important high Google rankings can be, we are vulnerable to unscrupulous practices.
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March 28th, 2012
Using Google Analytics to Monitor Success
Whatever the size of your website, I would recommend that you or your web company install Google Analytics to monitor it. This is a free service from Google which measures the amount of people who visit your website, the entry paths that they choose to take to get there and ...
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March 21st, 2012
Creating a Winning Website
Once you have achieved the first stage- you own and have registered your chosen domain name with your details - you now need to create a winning website on that domain.
There are a myriad of options here, ranging from employing a web company to design a website for you, to building it you...
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March 19th, 2012
Claim Your Cyber Territory
The second stage in our medical aesthetic business marketing blog series is to look at domain registration.
A domain name is the name of a website: cosmeticcourses.co.uk , for instance, is our teaching and training company. This is also known as the URL (uniform resource locator). Mr. Adr...
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March 12th, 2012
Have you ever Googled yourself?
Who owns your-name.co.uk? If no one does...should you?
If you have never considered these questions, now is the time to start.
Search engines already know a lot about you. Google in particular is by far the largest, used for over 70% of searches in the UK. If your picture has ...
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March 7th, 2012
So I've done my Botox Training...now what?
Gaining thorough, high-quality training in medical aesthetic treatments like Botox, Dermal Fillers, Dermaroller Therapy and Skin Peels is only the beginning. Once you have these skills and are confident that your techniques are sufficiently advanced to be competent prov...
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January 20th, 2012
