Find out why a non-surgical rhinoplasty is a safer approach to nose re-contouring than traditional surgical techniques in this short video by Mr Ash Labib himself:
What are the main benefits of a non-surgical rhinoplasty?
It only takes 15 minutes to perform, coining the term ‘Lunchtime Nose Job’
It appeals to anyone who possibly can’t afford surgery as it’s only 10% of the price of a surgical rhinoplasty
It will also appeal to those individuals looking for a ‘quick fix’ for a special occasion who don’t want to endure the downtime of a surgical procedure
You can make subtle changes as well as more definite reshaping and modelling of a range of nasal deformities
Results last any between 12 and 18 months as it’s a relatively static area
Patient Results at Cosmetic Courses
Our non-surgical rhinoplasty masterclass is offered by leading specialist and UK Allergan ambassador Mr Ash Labib in our Buckinghamshire clinic, approximately 40 minutes outside of London. If you’re interested in attending a course in non-surgical nose reshaping or would like some further information on what the course involves, please feel free to contact our course co-ordinators.
Online booking is now open on the BACN website. Costings are as follows:
BACN Members – FREE subject to a £50 deposit, refundable upon attendance
DANAI Affiliate Members – £100
Non-Members – £200
Receive 10% off any course booked with us at the conference
For one day only, we will be offering 10% off any course booked with us at the Autumn Aesthetic Conference. To receive this discount, locate our stand and chat to our team who will be more than happy to accommodate your course booking.
Join us for some drinks!
There will also be an evening reception on the Friday giving you time to socialise with industry colleagues before the main exhibition starts on the Saturday.
The International Convention Centre Broad Street Birmingham B1 2EA
Lectures are in Hall 4 and the Exhibition is in Hall 3.
For the full list of exhibitors and workshops available and to book your tickets please visit the BACN website.
We look forward to seeing some of you there and if you’re a past delegate of ours we’d love to see you and hear how you’re getting on with your aesthetic career.
Why did you decide to move into facial aesthetics?
My main aim was to have a better work-life balance and I have always wanted to establish and maintain my own independent business. I knew facial aesthetics would provide me with both of these things.
Why did you decide to train with Cosmetic Courses?
They had glowing testimonials and the personal interactions with their caring team were amazing. They offer high quality training with experienced practitioners within the context of ongoing support with your career progression. It was excellent value for money.
How did you find your training experience?
My training with Cosmetic Courses was simply excellent. I had an experienced and approachable practitioner, in a dedicated clinic environment, with models provided by Cosmetic Courses for clinical practice.
What do you enjoy most about your aesthetic work?
One area of my aesthetic work that I enjoy is practising high standards of communication in a privately-led environment for the process of informed consent. This, as well as the artistry involved which complements the clinical skills required for the process of getting achievable results. I also like establishing effective professional relationships with clients in the long term in order to address their needs over time.
What would you say to other doctors thinking about training in aesthetics?
Training in Botox and Dermal Fillers is a fantastic opportunity to achieve a work-life balance whilst still using your clinical expertise – including communication skills, practical techniques and running your own business. It is not an easy option, but very rewarding if you are willing to put in the time, effort and enthusiasm.
Aesthetic Training for Doctors
If you’re interested in pursuing a career in medical aesthetics or simply want to find out more information on our Botox and dermal filler training courses, please feel free to contact our course co-ordinators who would be more than happy to assist you.
Networking. Since training, my network has grown tremendously. I feel very well equipped to move into this exciting new industry.
Do you feel confident to pursue this in the future?
Compared to other courses you’ve attended, how would you rate our training?
High up, very high up!
What are the next steps following your training?
Getting a business plan in place first. Then I’ll be talking to my investors, securing some finance – and making some money!
Where do you see your practice in 3 years time?
Hopefully by then I’ll have managed to spread to about 2 or 3 other islands.
Would you recommend Cosmetic Courses’ aesthetic training for Doctors to your colleagues?
Cosmetic Courses, led by Consultant Plastic Surgeon Adrian Richards, is the UK’s most established cosmetic training provider. For more information on aesthetic training for Doctors, please contact our team.
This year (2016) Scotland is implementing regulation for private clinics where services are provided by healthcare professionals within the scope of Healthcare Improvement Scotland (HIS). The definition of an independent clinic in terms of the National Health Service (Scotland) Act 1978, are clinics that are not part of a hospital and from which a medical practitioner or dental practitioner provides a service, which is not part of the national health service. The term “service” includes consultations, investigations and treatments. Currently the regulation of any other staff group (eg. beauty therapists) other than those indicated above, is not included in the Bill. (SCIEG, 2015) It is proposed that providers of cosmetic procedures, who are not covered by HIS, will be licensed by local authorities, the details of when and how have not yet been determined. In only including healthcare professionals it patently fails to address the risks and we are likely to see many unintended consequences, detrimental to public health and safety.
The Case for Voluntary Self Regulation
“The principal purpose of regulation of any healthcare profession is to protect the public from unqualified or inadequately trained practitioners. The effective regulation of a therapy thus allows the public to understand where to look in order to get safe treatment from well-trained practitioners in an environment where their rights are protected. It also underpins the healthcare professions’ confidence in a therapy’s practitioners and is therefore fundamental in the development of all healthcare professions.” (House of Lords, 2005)
Everyone had high hopes for a positive change to come from The Keogh Report and there was wide spread disappointment, if not despair once the recommendations and government response were published in July, 2014.
Continuing to call for greater regulation is an emotional rather than an intellectual demand. There is no perfect fix for the risks to the public and the practitioners who treat them. The commercial imperative and market forces will constantly shift and evade any legislation or regulation and budgets, manpower and priorities will always limit the impact of any such regulation.
We may take one of two positions. Either we consider ourselves hopeless and helpless in the absence of further targeted statutory regulation, or we apply ourselves to the gaps and the distance and consider how we might address them through voluntary co-(self) regulation. We must focus on what we can achieve rather than accept defeat and allow the ‘market’ to be driven by the lowest common denominators. Let us take ownership of the SAFE, responsible, credible, ethical and professional and draw a line in the sand between best practice and the shameful headliners, which embarrass and frustrate us.
The ‘distance’ lies between the consumer/patient and the statutory regulators. But also between the unaccountable practitioner ,self employed in private practice, and the regulators. The ‘gaps’ lie in the lack of credible, objective data to inform regulation, the paucity of public and media education and the lack of direct accountability; of the provider to the patient, when things go wrong. We need to close the distance and seal the gaps. These are not insurmountable challenges.
A Way Forward
“Success is determined not by whether or not you face obstacles, but by your reaction to them. And if you look at these obstacles as a containing fence, they become your excuse for failure. If you look at them as a hurdle, each one strengthens you for the next.”― Ben Carson, Gifted Hands: The Ben Carson Story.
If nothing else, Keogh and HEE have given us experience of working together and insight into our shared challenges and concerns. Since it now seems unlikely that any of the recommendations will be mandated by statute, there is a real danger that the reality of the current landscape (the public making unsafe choices and unsafe, unethical practice flourishing with impunity) will not improve for the better in any meaningful way.
In February 2011, the Government published the Command Paper ‘Enabling Excellence – Autonomy and Accountability for Healthcare Workers, Social Workers and Social Care Workers’. This document sets out the current Government’s policy on regulation, including its approach to extending regulation to new groups. In particular, it sets out the Government’s policy that, in the future, statutory regulation will only be considered in ‘exceptional circumstances’ where there is a ‘compelling case’ and where voluntary registers, such as those maintained by professional bodies and other organisations, are not considered sufficient to manage the risk involved.
The paper also outlines a system of what is called ‘assured voluntary registration’. The Health and Social Care Act 2012 has implemented a number of the policies described in the Command Paper. The Professional Standards Authority for Health and Social Care now has powers to accredit voluntary registers of people working in a variety of health and social care occupations. The idea behind this, to provide assurance to the public that these registers are well run and that they require their registrants to meet high standards.
It is our duty to work towards achieving fit for purpose self regulation. In the select committee report it was recommended ‘that, in order to protect the public, professions with more than one regulatory body make a concerted effort to bring their various bodies together and to develop a clear professional structure.’ (Stone Report, 2005)
In working towards effective regulation for complimentary and alternative therapies, a federal structure was explored and determined, and we might take inspiration and heart from their journey and success (PFIH, 2006) (House of Lords Select Committee, 2002).
When considering the options for Complimentary Alternative Medicine (CAM) a great deal of work was undertaken, the author has identified a great deal of commonalities and rather than ‘reinvent the wheel’, refers the reader directly to the documents already published, to describe the risks and benefits of a Federal Structure from which to base a sound framework for self regulation in Cosmetic Medicine.
Health Education England published its final report in January 2016 and proposed a new landscape which included; A Joint Council (inclusive of ALL stakeholders) to establish a competent authority to oversee and accredit new education and training standards in line with the proposed educational framework, and an independent register accredited by The Professional Standards Authority (PSA).
Whilst the government support inclusion (of beauty therapists etc), The PSA only regulates registers of health and social care registers, including the statutory bodies. Given that none of the proposals are mandated by legislation, the author would entreat the professional bodies to focus on expediting progress addressing the issues faced by regulated healthcare professionals, primarily that of appropriately accredited education and training. Whether or not progress is made on an inclusive Joint Council, which they may also be part of.
A Federation to unify the regulated healthcare professionals (nurses, doctors, dentists and prescribing pharmacists) (HEE, 2012) and foster collaboration to minimise duplication of activity and resources.
The Professional Associations to represent, educate and support the individual professional groups
A single independent register to accredit those who meet the standards set by The Federation- undertaking verification and inspection and providing a direct connect with, and accountability to, the consumer.
Joined up – we have a real chance of educating and supporting patients to make safer choices and strengthen the credibility of the regulated professionals providing these services.
Save Face, in just over 12 months have demonstrated how much can be achieved with a ‘can do’ attitude. This work and achievement has required significant risk and investment- in excess of £500,000 to date. It has delivered credible standards, published policies, procedure protocols, patient information and consent forms, guidelines and CPD accredited learning to support best practice and mitigate risk. Unlike any other register of non-surgical cosmetic service providers, it verifies each accredited practitioner- registration, training, insurance and CPD and inspects every premises accredited. It provides guidance, information and resources to support best practice standards and most importantly, it encourages and facilitates patient feedback and when concerns are raised or complaints made, it ensures fair and professional resolution.
Ultimately, the consumer drives and shapes the market. Whatever regulation is in place, the public does not fully benefit unless it is well informed and motivated to make safe choices. Website SEO, blogs, engagement on social media, local and national campaigns and working with journalists are all an essential part of this, but behind every story, the offending practitioner must be held accountable to the regulations in place, and made an example of. Independent of political and professional agendas, Save Face has focussed entirely on the needs of the risk averse consumer. It has strategically invested and acted to build awareness of not only the register, but to rock the assumption that nothing can be changed.
Having examined numerous government reviews and reports, and in particular, The Hampton Review (Hampton, 2004) the author is confident the model Save Face presents is not only fit for purpose, and PSA accreditation will give assurance of that, but represents the best way forward for regulated healthcare professionals specialising in non-surgical cosmetic practice. There is great potential for real progress if only we all joined forces and harmonised from a single hymn sheet rather than singing individual tunes to smaller audiences.
A better work-life balance. We often hear from our delegates that the biggest benefit is re-gaining control over their working life. With a career in aesthetics you have complete flexibility and complete control over how many hours you work.
The potential income you can receive as an Aesthetic Nurse Practitioner far outweighs what you can receive as a Bank Nurse. As detailed below, the potential profit on non-surgical treatments such as Botox and Dermal Fillers are considerable especially when the time taken to perform these treatments is relatively short. A Botox treatment can take as little as 15 minutes and a Dermal Filler treatment can take only 30-45 minutes.
We hear from many nurses that due to NHS red tape, their patient contact time has been greatly reduced as targets and deadlines become the main priority. As an Aesthetic Nurse you can regain this patient contact, sit down and talk with your clients and work out how you can improve their self-esteem.
Overall, working in this sector is a really rewarding career path for any nurse and it is an especially good time to be entering the cosmetic industry as demand continues to grow and awareness of non-surgical treatments becomes more widespread.
So you’ve decided it’s for you, what’s next? Here we offer our 8 Step Guide to Becoming an Aesthetic Nurse Practitioner.
Step 1 – Registration with the NMC
It is a requirement that you have a valid NMC registration at the time of attending any Botox and Filler training course. If your NMC registration has lapsed you will need to re-register before booking. It doesn’t matter what area of nursing you work in whether it’s mental health or midwifery you can still attend a Botox training course as long as we see proof of your current valid registration.
Step 2 – Prescribing the Botox
Botulinum Toxin Type A, commonly known as Botox is a prescription-only medicine. If you are already a nurse prescriber then you can move on to Step 3 below as you will have no problem prescribing the medicine for your patients.
If you’re a non-prescribing nurse then don’t panic. You are still able to train in Botox and Dermal Fillers and you have a couple of options available to you:
You will need a doctor, dentist or nurse prescriber to do a face-to-face consultation with your patient to prescribe the Botox prior to you performing the treatment. This can either be on arrangement with a colleague or via a prescribing service such as Aesthetic Associates.
If you want to move into aesthetics long term then it is best practice to complete the Non-Medical Prescribing (V300) course, which is offered at a number of universities UK-wide.
And remember, this is only a consideration with Botox treatments as Dermal Fillers are NOT a prescription-only medicine.
Step 3 – Finding a Botox Training Course
If you search online for Botox courses in the UK you will find approximately 50 providers offering this type of training. So how do you choose which Botox training course is right for you?
We’ve put together a list of 11 questions to ask an aesthetic training provider when enquiring about their courses:
How much training experience does the company have?
Where is the training carried out? Is it a clinical environment?
Who leads the training, what is their background and expertise?
Who are the team of trainers?
Are the training courses tailored to your needs?
Are models provided for your practical training?
Is there follow on support oﬀered after your training?
Which products do they use for the training days?
How many delegates are in a practical session? (No more than 5 to maximise your learning experience)
What resources do they have in place in order for you to set up and grow your own business?
What do other delegates say about their training?
Knowing the answers to these 11 questions will greatly aid you in deciding which training provider is right for you.
Interactive lecture led by one of our Consultant Plastic Surgeons covering the theory behind the Botox and Dermal Filler treatments as well as advice on how to set up in aesthetics
Demonstration of the upper face Botox and basic Dermal Filler treatments
The rest of the day is devoted to practical hands-on training in small groups of 4 delegates where you can practice both the Botox and Dermal Filler techniques on live models provided by us. This is all closely supervised by one of our expert cosmetic trainers.
On successful completion of the training day you will be presented with a certificate which is recognised by all major insurance companies.
Over the past 13 years we have trained and mentored over 4000 delegates in Botox and Dermal Fillers allowing us to refine our Foundation Training programme to offer you the highest quality of aesthetic training.
Step 5 – Pharmacy and Insurance
Once you receive your certificate you will need to provide your chosen insurance provider with a copy so that you can be issued with your indemnity insurance. We have written a guide to help you understand which business insurance you require.
So you’ve completed your training, you’ve got your insurance in place, you’ve received your delivery of Botox and Dermal Fillers. Now it’s time to start practicing. We can’t emphasise enough how important it is that you begin practicing as soon as possible after your Foundation training. The new skills will be fresh in your mind and as the old saying goes; practice makes perfect!
Step 7 – Continued Professional Development
We strongly encourage all delegates to return for further Botox and Dermal Filler training as soon as they can. Our bespoke one-to-one sessions can be arranged on a day to suit you and allow you to practice at your own speed, supervised by one of our trainers. As this will be on a one-to-one basis you can ask all the questions you need and the training day can be tailored to your requirements. Most of our delegates complete 4 hours of this one-to-one training initially, covering the basic Botox and Dermal Filler techniques on models provided by us. This one-to-one training is undeniably the best way to boost your confidence ensuring safe practice.
We also have a range of Advanced Botox and Dermal Filler courses that can be completed at a later date once you feel confident with the basic treatments.
Don’t expect to be able to know everything straight away. Our most successful Aesthetic Nurses complete further training courses every few months to ensure they stay on top of best practice techniques and new procedures available. Aesthetic training is a journey, not just a one day course.
Step 8 – Start Building your Business
With added confidence from your one-to-one training you can now start building up your clientele. We understand that this can be quite daunting at first but we have a host of support options in place to help you set up your business.
On completion of your training you are provided with clinic templates for medical history, patient registration and treatment plans which you can adapt for your business. We also have a variety of business and marketing blogs and podcasts which offer some helpful tips on how to start an aesthetic clinic.
We highly recommend becoming a member of SaveFace; the impartial accreditation scheme which aims to assist new aesthetic practitioners as they set up their business offering advice, guidance and best practice tips along the way.
From here, the aesthetic world is your oyster!
We hope this has helped you work out whether aesthetic nurse training is the right option for you and if you have any questions on any of the steps above please don’t hesitate to contact our dedicated support team who will be more than happy to answer these for you.
So you’ve set up your Facebook Business Page, you’ve entered in your clinic information, now what?
Build your Audience
As we said, Facebook allows you to reach a wider audience but most importantly, it allows you to reach the people who are actually interested in having cosmetic treatments.
Your first step is to like your business page yourself and share it on your personal Facebook account (if you have one). This means if your friends are interested in having non-surgical treatments they can like your business page and stay up to date with what’s on offer.
The second thing to do is invite your current customers:
Add links from your website to your Facebook page
Include your Facebook page in email correspondence with clients
Include your Facebook url on all print advertising
Basically just shout about it!
If you have a list of clients’ email addresses you can actually upload these into your Facebook Business Page so that they get notified that you are now on Facebook. Nifty, eh? Find out more here.
Now for the fun part…
Start posting updates, before and after photos, client testimonials, treatment videos, upcoming events, offers, news articles, anything you can think of! Just test a few different types of posts and see what works and engages your customers. We’d recommend posting a couple of times a day so you’re consistently reaching out to your audience.
Importantly, it’s not purely about the content that you post. The aim of your Facebook posts is to engage your audience and start a conversation. That means you need to make sure you get notified when someone comments on a post or sends you a direct message. We recommend downloading the Facebook Pages app on your mobile device and turn on push notifications so no matter where you are, you can respond to your clients.
Use the 80:20 rule. You don’t want to bombard your potential clients with information about you. You want to be informing them about treatments, the benefits they can get, any informative blogs you have and industry news: ‘What’s Kim Kardashian had done this month?’, ‘Has Katie Price had any more procedures?’ This is what people are actually interested in. So try and keep 80% of your content informing your patients and 20% of your content about your clinic directly and the services you provide.
If you notice that a particular post you’ve sent out is receiving a lot of engagement you can do something called ‘Boosting a Post’. This means you pay a set amount of money to reach a larger audience such as friends of those who liked your page. It’s inexpensive, extremely targeted and you can turn it on and off with the click of a button.
Facebook advertising is an amazing tool to reach a specific client base. You can create targeted adverts that reach people based on things like gender, age, location and interests. Let’s go through an example. Say I wanted to advertise that my Birmingham-based clinic now does the 8 Point Facelift.
First thing I would do is choose my objective which in this case I want to be clicks to my 8 Point Facelift website page. I would then work out my audience, let’s say:
I would then set a budget and a timeframe for my advert. So I want to spend a maximum of £3 per day and just run it continuously until I decide to turn it off. (You can adjust all of these settings at any time so they’re not set in stone).
You will then need:
A compelling image – in this case it could be a before and after photograph
Some text describing the treatment
The url of the page you want them to click on to
Then voila! You now have an advert that will appear in the Facebook newsfeed of potential clients who fit your 8 Point Facelift profile in your local area. And hopefully that will start generating traffic to your website! Easy as that!
With Facebook there are a few things to be careful of. If you are posting Facebook adverts, they will decline your ad if you can see the injection in the picture. Also be careful when advertising the word Botox. As it is a POM you can get reported for discounting and advertising Botox treatments. So just be vigilant.
We hope if you’re considering setting up a Facebook Business Page this has offered you some insight into how it can benefit your aesthetic clinic and some tips on how to maximise these benefits. If you have any questions on setting up your page or any other elements of marketing your practice please don’t hesitate to contact us.