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Another Successful Non-Surgical Nose Reshaping Masterclass with Mr Ash Labib

On the 5th July we held another successful Masterclass in non-surgical rhinoplasty techniques with ENT Surgeon Mr Ash Labib.

What is non-surgical nose reshaping?

A non-surgical rhinoplasty, also known as non-surgical nose reshaping is an advanced technique whereby you inject a bespoke combination of Botox and dermal fillers into your clients nose to reshape contour irregularities.

Due to recent advancements in techniques and products available, this procedure is quickly becoming an effective alternative to a traditional surgical nose job. With little downtime for your patient, minimal pain and in some cases only taking as little as 15 minutes to complete, introducing this advanced dermal filler technique into your practice can push you ahead of your competition.

Find out why a non-surgical rhinoplasty is a safer approach to nose re-contouring than traditional surgical techniques in this short video by Mr Ash Labib himself:

What are the main benefits of a non-surgical rhinoplasty?

  • It only takes 15 minutes to perform, coining the term ‘Lunchtime Nose Job’
  • It appeals to anyone who possibly can’t afford surgery as it’s only 10% of the price of a surgical rhinoplasty
  • It will also appeal to those individuals looking for a ‘quick fix’ for a special occasion who don’t want to endure the downtime of a surgical procedure
  • You can make subtle changes as well as more definite reshaping and modelling of a range of nasal deformities
  • Results last any between 12 and 18 months as it’s a relatively static area

Patient Results at Cosmetic Courses

Our non-surgical rhinoplasty masterclass is offered by leading specialist and UK Allergan ambassador Mr Ash Labib in our Buckinghamshire clinic, approximately 40 minutes outside of London. If you’re interested in attending a course in non-surgical nose reshaping or would like some further information on what the course involves, please feel free to contact our course co-ordinators.

 

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Posted on July 29, 2016 by: Sarah Reid

Cosmetic Courses Exhibiting at the BACN Autumn Aesthetic Conference 2016

We’re delighted to announce that Cosmetic Courses will be exhibiting at the British Association of Cosmetic Nurses (BACN) Autumn Aesthetic Conference 2016. The conference will take place at the ICC in Birmingham on Saturday 17th September.

Whether you’re new to the industry or have established yourself as an Aesthetic Nurse there will be something to suit each one of your training needs. The day will be an excellent networking event filled with live demonstrations, workshops and presentations from some of the big names in the industry, including our Non-Surgical Rhinoplasty teacher Mr Ash Labib! Following your attendance you will also receive a CPD-accredited certificate.

Cosmetic Courses LiteratureOnline booking is now open on the BACN website. Costings are as follows:

  • BACN Members  –  FREE subject to a £50 deposit, refundable upon attendance
  • DANAI Affiliate Members – £100
  • Non-Members – £200

Receive 10% off any course booked with us at the conference

For one day only, we will be offering 10% off any course booked with us at the Autumn Aesthetic Conference. To receive this discount, locate our stand and chat to our team who will be more than happy to accommodate your course booking.

Join us for some drinks!

There will also be an evening reception on the Friday giving you time to socialise with industry colleagues before the main exhibition starts on the Saturday.

Venue

The International Convention Centre
Broad Street
Birmingham
B1 2EA

Lectures are in Hall 4 and the Exhibition is in Hall 3.

For the full list of exhibitors and workshops available and to book your tickets please visit the BACN website.

We look forward to seeing some of you there and if you’re a past delegate of ours we’d love to see you and hear how you’re getting on with your aesthetic career.

 

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Posted on July 22, 2016 by: Sarah Reid

Dr Pindolia’s Testimonial of her Aesthetic Training

Are you a doctor considering a career move into facial aesthetics? Since 2002 we have trained and mentored thousands of doctors, allowing them to establish a successful career in medical aesthetics. An example of this is Dr Kalpna Pindolia, who recently attended a Refresher Botox and Dermal Filler training course with the team here at Cosmetic Courses and has now set up her clinic; Envisage Aesthetics.

Read on as Kalpna discusses her journey into aesthetics and offers some advice if you’re a doctor considering this type of career move.

What is your background?

I am a registered Doctor working in Emergency Medicine. Alongside this I am now a mobile Aesthetic Doctor for my own clinic; Envisage Aesthetics.

Why did you decide to move into facial aesthetics?

My main aim was to have a better work-life balance and I have always wanted to establish and maintain my own independent business. I knew facial aesthetics would provide me with both of these things.

Why did you decide to train with Cosmetic Courses?

They had glowing testimonials and the personal interactions with their caring team were amazing. They offer high quality training with experienced practitioners within the context of ongoing support with your career progression. It was excellent value for money.

cc twitter testimonialHow did you find your training experience?

My training with Cosmetic Courses was simply excellent. I had an experienced and approachable practitioner, in a dedicated clinic environment, with models provided by Cosmetic Courses for clinical practice.

What do you enjoy most about your aesthetic work?

One area of my aesthetic work that I enjoy is practising high standards of communication in a privately-led environment for the process of informed consent. This, as well as the artistry involved which complements the clinical skills required for the process of getting achievable results. I also like establishing effective professional relationships with clients in the long term in order to address their needs over time.

What would you say to other doctors thinking about training in aesthetics?

Training in Botox and Dermal Fillers is a fantastic opportunity to achieve a work-life balance whilst still using your clinical expertise – including communication skills, practical techniques and running your own business. It is not an easy option, but very rewarding if you are willing to put in the time, effort and enthusiasm.

Aesthetic Training for Doctors

If you’re interested in pursuing a career in medical aesthetics or simply want to find out more information on our Botox and dermal filler training courses, please feel free to contact our course co-ordinators who would be more than happy to assist you.

 

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Posted on July 21, 2016 by: Sarah Reid

Interview with Dr Damien: Aesthetic training for Doctors

Damien, a medical Doctor from Antigua, came to Cosmetic Courses to pursue his career in aesthetics. After completing almost every course on our training programme, here he talks about the benefits of aesthetic training for Doctors and reflects on his time with us.

Tell us about your professional background

I’m a young businessman and qualified medical Doctor from the Caribbean. I’m currently working in the field of tourist/travel medicine, but preparing to move into aesthetics.

Why did you decide to train in aesthetics?

I was introduced to the idea by a friend who had a keen interest. As I was about to visit the UK to pursue some training in travel medicine, I decided to make the most of my time here and train in aesthetics too. I realised it was a virgin market back home, so there was a great opportunity to capitalise on it.

What attracted you to Cosmetic Courses?

I searched online and Cosmetic Courses was the company that most impressed me. There were a few others I looked at, but they didn’t seem to be very organised, and didn’t offer all the information I was looking for. You guys had thought of everything.

How many other providers did you consider?

I actually had my whole office looking! I think there were about 6 different firms. That was shortlisted to 3, then shortlisted to 2, then you guys won.

Which courses did you attend?

There are so many! Technically it’s all of them except for Lower Face Botox and Microsclerotherapy.

What did you think of the quality of our training?

Marvellous. The trainers are very experienced. I liked the fact that because they’re treating people in their practice every day they were able to tell you “do this, do that, don’t do this” and would also explain why. I feel it’s given me the confidence to make my own judgments and decisions as to the best approach to take with my patients. 

What’s the biggest benefit of aesthetic training for Doctors?

Networking. Since training, my network has grown tremendously. I feel very well equipped to move into this exciting new industry.

Do you feel confident to pursue this in the future?

Absolutely.

Compared to other courses you’ve attended, how would you rate our training?

High up, very high up!

What are the next steps following your training?

Getting a business plan in place first. Then I’ll be talking to my investors, securing some finance – and making some money!

Where do you see your practice in 3 years time?

Hopefully by then I’ll have managed to spread to about 2 or 3 other islands.

Would you recommend Cosmetic Courses’ aesthetic training for Doctors to your colleagues?

Definitely!

Cosmetic Courses, led by Consultant Plastic Surgeon Adrian Richards, is the UK’s most established cosmetic training provider. For more information on aesthetic training for Doctors, please contact our team.

 

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Posted on July 21, 2016 by: CosmeticCourses

Regulation – Enough Already?

Emma Davies, Clinical Director of Save Face, reviews the background to the current regulatory framework in the aesthetics industry, exploring its weaknesses and makes a case for voluntary self regulation for non-surgical cosmetic interventions, based on government reviews, reports and strategic policy.

Introduction

“You are where you are right now because of the actions you’ve taken, or maybe, the inaction you’ve taken.” ― Steve Maraboli, Life, the Truth, and Being Free.

Why does this topic go round and round? We are faced with an unacceptable and  apparently overwhelming web of political, regulatory, commercial and professional conflicts to unify in order to focus and succeed in protecting public safety.

Background

This field of practice is quite unique.  Though medical in nature, there is no provision, nor ever has been, in the NHS, which has left training provision and standards to evolve organically and without recognised accreditation.  The client base is healthy and treatment is a choice rather than a necessity. Unlike other medical procedures, it is possible to provide these in a variety of venues with relatively low capital cost and overheads.

Because of the association with beauty the vanguard of early adopters commonly provided services in association with beauty salons, chartering new territory without reference to any expert authority to interpret and apply regulation developed with accountable institutions in mind. It is no small wonder, given the exponential growth of the market, and the commercial gains to be made, that providers from a wide variety of backgrounds have exploited the apparent loop holes in legislation and regulation and seized the opportunities to practice with apparent impunity. The resulting diversity of practice and growing accessibility of services, left unchecked for over two decades, has led us where we are today.

Non-surgical cosmetic services may be provided by ANYONE, ANYWHERE and where legislation and regulation are breached, sanctions are not robustly applied and fail to deter.

It is reliably estimated there are some 7000 providers in the UK alone. Approximately 800 belong to professional associations (e.g.BCAM/BACN/BAD) providing influence, guidance and political representation on standards and education related specifically to Aesthetic Medicine. This suggests there are thousands who don’t know what they don’t know and likely do not care.

The Case Against More Statutory Regulation

In 2011 the Prime Minister, in a letter to Cabinet ministers said, “We need to tackle regulation with vigour to free businesses to compete and create jobs, and give people greater freedom and personal responsibility …I want us to be the first Government in modern history to leave office having reduced the overall burden of regulation, rather than increasing it.”

It is quite wrong to complain that this field of practice is entirely unregulated. Every aspect of practice falls under regulation, however the framework is complex, expensive and unable to adapt quickly to new challenges.

“..regulators are frequently unable to make important changes that would allow them to improve their performance, work less bureaucratically, reduce costs to registrants and respond more fairly and effectively to both public and professional concerns. The current legislative framework over-regulates the regulators themselves by constraining their freedom to adapt and modernise.” (DOH, 2011)

The statutory professional regulators are  largely dependant on the cooperation of employers/ providers in managing concerns at a local level, but some 28% of regulated health and social care professionals for whom data is available, work in the private sector, many in a self employed capacity. The regulators are too distant from where the risks arise to be able to act proactively and preventatively in all circumstances and an over reliance on centralised regulation, weakens local responsibility for good governance mitigating risk and managing complaints. (DOH, 2011)

Legislation which applies to our practice isn’t specific to the practice of Aesthetic Medicine which explains the necessity for the layers and devolution of responsibilities, accountabilities, overlap and gaps.

This overlap and duplication of accountability and responsibility leads to confusion and pillar to post reactions to concerns raised. Leaving the individual victim at a loss.  The case of Maria McGinty being one in point. The victim, not equipped or expert in navigating the web of regulations and regulators in place for her protection had nowhere to turn.

Post-Keogh, the government measured the value, cost and impact of instigating and enforcing yet more legislation. It has called upon the regulators (primarily the MHRA, GMC, NMC and GDC) to examine what more they can do in line with the responsibilities they have under statute, and there is an expectation that non-medical, non-prescribing practitioners will (voluntarily) work under the supervision of regulated and accountable practitioners. (DOH, 2014)

National Diversity

“The Destiny of Man is to unite, not to divide. If you keep on dividing you end up as a collection of monkeys throwing nuts at each other out of separate trees.”― T.H. White

In England, The Healthcare Commission charged with inspecting, regulating and auditing the NHS, private healthcare and voluntary organisations, was replaced by The Care Quality Commission in 2009, and in 2010, provision of non-surgical cosmetic services was excluded from the scope, presumably, because its impact was negligible and the cost proved prohibitive.  Like many regulators, their remit is clear, but their scope is diverse; hospitals, care homes, private health services, GPs, dentists. The annual cost to the tax payer is £110M and the CQC will have to be cost neutral by 2016. The £230M annual budget will have to be met by registration fees. (Secretary of State for Health, 2011)

The Public Health Bill (Wales, 2015) proposed licensing for special treatments; tattooing, body piercing, acupuncture and electrolysis. The inclusion of dermal fillers and botulinum toxin at a later date is not completely ‘off the table’ and no new legislation would be required for them to expand the list of ‘special procedures’, but the licensing would be entirely inclusive. (Welsh Government, 2015)

This year (2016) Scotland is implementing regulation for  private clinics where services are provided by healthcare professionals within the scope of Healthcare Improvement Scotland (HIS). The definition of an independent clinic in terms of the National Health Service (Scotland) Act 1978, are clinics that are not part of a hospital and from which a medical practitioner or dental practitioner provides a service, which is not part of the national health service. The term “service” includes consultations, investigations and treatments.  Currently the regulation of any other staff group (eg. beauty therapists) other than those indicated above, is not included in the Bill. (SCIEG, 2015) It is proposed that providers of cosmetic procedures, who are not covered by HIS, will be licensed by local authorities, the details of when and how have not yet been determined. In only including healthcare professionals it patently fails to address the risks and we are likely to see many unintended consequences, detrimental to public health and safety.

The Case for Voluntary Self Regulation

“The principal purpose of regulation of any healthcare profession is to protect the public from unqualified or inadequately trained practitioners. The effective regulation of a therapy thus allows the public to understand where to look in order to get safe treatment from well-trained practitioners in an environment where their rights are protected. It also underpins the healthcare professions’ confidence in a therapy’s practitioners and is therefore fundamental in the development of all healthcare professions.” (House of Lords, 2005)

Everyone had high hopes for a positive change to come from The Keogh Report and there was wide spread disappointment, if not despair once the recommendations and government response were published in July, 2014.

Continuing to call for greater regulation is an emotional rather than an intellectual demand. There is no perfect fix for the risks to the public and the practitioners who treat them. The commercial imperative and market forces will constantly shift and evade any legislation or regulation and budgets, manpower and priorities will always limit the impact of any such regulation.

We may take one of two positions. Either we consider ourselves hopeless and helpless in the absence of further targeted statutory regulation, or we apply ourselves to the gaps and the distance and consider how we might address them through voluntary co-(self) regulation. We must focus on what we can achieve rather than accept defeat and allow the ‘market’ to be driven by the lowest common denominators. Let us take ownership of the SAFE, responsible, credible, ethical and professional and draw a line in the sand between best practice and the shameful headliners, which embarrass and frustrate us.

The ‘distance’ lies between the consumer/patient and the statutory regulators. But also between the unaccountable practitioner ,self employed in private practice, and the regulators. The ‘gaps’ lie in the lack of credible, objective data to inform regulation, the paucity of public and media education and the lack of direct  accountability; of the provider to the patient, when things go wrong.  We need to close the distance and seal the gaps. These are not insurmountable challenges.

A Way Forward

“Success is determined not by whether or not you face obstacles, but by your reaction to them. And if you look at these obstacles as a containing fence, they become your excuse for failure. If you look at them as a hurdle, each one strengthens you for the next.”― Ben Carson, Gifted Hands: The Ben Carson Story.

If nothing else, Keogh and HEE have given us experience of working together and insight into our shared challenges and concerns. Since it now seems unlikely that any of the recommendations will be mandated by statute, there is a real danger that the reality of the current landscape (the public making unsafe choices and unsafe, unethical practice flourishing with impunity) will not improve for the better in any meaningful way.

In February 2011, the Government published the Command Paper ‘Enabling Excellence – Autonomy and Accountability for Healthcare Workers, Social Workers and Social Care Workers’. This document sets out the current Government’s policy on regulation, including its approach to extending regulation to new groups. In particular, it sets out the Government’s policy that, in the future, statutory regulation will only be considered in ‘exceptional circumstances’ where there is a ‘compelling case’ and where voluntary registers, such as those maintained by professional bodies and other organisations, are not considered sufficient to manage the risk involved.

The paper also outlines a system of what is called ‘assured voluntary registration’. The Health and Social Care Act 2012 has implemented a number of the policies described in the Command Paper. The Professional Standards Authority for Health and Social Care now has powers to accredit voluntary registers of people working in a variety of health and social care occupations. The idea behind this, to provide assurance to the public that these registers are well run and that they require their registrants to meet high standards.

It is our duty to work towards achieving fit for purpose self regulation. In the select committee report it was recommended  ‘that, in order to protect the public, professions with more than one regulatory body make a concerted effort to bring their various bodies together and to develop a clear professional structure.’ (Stone Report, 2005)

In working towards effective regulation for complimentary and alternative therapies, a federal structure was explored and determined, and we might take inspiration and heart from their journey and success (PFIH, 2006) (House of Lords Select Committee, 2002).

When considering the options for Complimentary Alternative Medicine (CAM) a great deal of work was undertaken, the author has identified a great deal of commonalities  and  rather than ‘reinvent the wheel’, refers the reader directly to the  documents already published, to describe the risks and benefits of a Federal Structure from which to base a sound framework for self regulation in Cosmetic Medicine.

Health Education England published its final report in January 2016 and proposed a new landscape which included; A Joint Council (inclusive of ALL stakeholders) to establish a competent authority to oversee and accredit new education and training standards in line with the proposed educational framework, and an independent register accredited by The Professional Standards Authority (PSA).

Whilst the government support inclusion (of beauty therapists etc), The PSA only regulates registers of health and social care registers, including the statutory bodies. Given that none of the proposals are mandated by legislation, the author would entreat the professional bodies to focus on expediting progress addressing the issues faced by regulated healthcare professionals, primarily that of appropriately accredited education and training. Whether or not progress is made on an inclusive Joint Council, which they may also be part of.

  • A Federation to unify the regulated healthcare professionals (nurses, doctors, dentists and prescribing pharmacists) (HEE, 2012) and foster collaboration to minimise duplication of activity and resources.
  • The Professional Associations to represent, educate and support the individual professional groups
  • A single independent register to accredit those who meet the standards set by The Federation- undertaking verification and inspection and providing a direct connect with, and accountability to, the consumer.

SaveFace and PSA accreditationJoined up – we have a real chance of educating and supporting patients to make safer choices and strengthen the  credibility of the regulated professionals providing these services.

Save Face, in just over 12 months have demonstrated how much can be achieved with a ‘can do’ attitude. This work and achievement has required significant risk and investment- in excess of £500,000 to date. It has delivered credible standards, published policies, procedure protocols, patient information and consent forms, guidelines and CPD accredited learning to support best practice and mitigate risk. Unlike any other register of non-surgical cosmetic service providers, it verifies each accredited practitioner- registration, training, insurance and CPD and inspects every premises accredited. It provides guidance, information and resources to support best practice standards and most importantly, it encourages and facilitates patient feedback and when concerns are raised or complaints made, it ensures fair and professional resolution.

Ultimately, the consumer drives and shapes the market. Whatever regulation is in place, the public does not fully benefit unless it is well informed and motivated to make safe choices. Website SEO, blogs, engagement on social media, local and national campaigns and working with journalists are all an essential part of this, but behind every story, the offending practitioner must be held accountable to the regulations in place, and made an example of.  Independent of political and professional agendas, Save Face has focussed entirely on the needs of the risk averse consumer. It has strategically invested and acted to build awareness of not only the register, but to rock the assumption that nothing can be changed.

Having examined numerous government reviews and reports, and in particular, The Hampton Review (Hampton, 2004) the author is confident the model Save Face presents is not only fit for purpose, and PSA accreditation will give assurance of that,  but represents the best way forward for regulated healthcare professionals specialising in non-surgical cosmetic practice. There is great potential for real progress if only we all joined forces and harmonised from a single hymn sheet rather than singing individual tunes to smaller audiences.

 

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Posted on July 19, 2016 by: Sarah Reid

How to Become a Botox Nurse in the UK

Are you a nurse looking to move into medical aesthetics? Perhaps you’re currently working in the NHS and are looking for a way to boost your income? Or potentially you’re looking for a new challenge that will move you into private practice full time? If so, a Botox training course may be for you.

Benefits of Attending a Botox Training Course for Nurses

There are some really rewarding benefits of becoming a ‘Botox Nurse’ also known as an Aesthetic Nurse in today’s current climate:

  • A better work-life balance. We often hear from our delegates that the biggest benefit is re-gaining control over their working life. With a career in aesthetics you have complete flexibility and complete control over how many hours you work.
  • The potential income you can receive as an Aesthetic Nurse Practitioner far outweighs what you can receive as a Bank Nurse. As detailed below, the potential profit on non-surgical treatments such as Botox and Dermal Fillers are considerable especially when the time taken to perform these treatments is relatively short. A Botox treatment can take as little as 15 minutes and a Dermal Filler treatment can take only 30-45 minutes.

Profit of Botox and Dermal Filler Treatments

  • We hear from many nurses that due to NHS red tape, their patient contact time has been greatly reduced as targets and deadlines become the main priority. As an Aesthetic Nurse you can regain this patient contact, sit down and talk with your clients and work out how you can improve their self-esteem.

Overall, working in this sector is a really rewarding career path for any nurse and it is an especially good time to be entering the cosmetic industry as demand continues to grow and awareness of non-surgical treatments becomes more widespread.

So you’ve decided it’s for you, what’s next? Here we offer our 8 Step Guide to Becoming an Aesthetic Nurse Practitioner.

Step 1 – Registration with the NMC

It is a requirement that you have a valid NMC registration at the time of attending any Botox and Filler training course. If your NMC registration has lapsed you will need to re-register before booking. It doesn’t matter what area of nursing you work in whether it’s mental health or midwifery you can still attend a Botox training course as long as we see proof of your current valid registration.

Step 2 – Prescribing the Botox

Botulinum Toxin Type A, commonly known as Botox is a prescription-only medicine. If you are already a nurse prescriber then you can move on to Step 3 below as you will have no problem prescribing the medicine for your patients.

If you’re a non-prescribing nurse then don’t panic. You are still able to train in Botox and Dermal Fillers and you have a couple of options available to you:

  1. You will need a doctor, dentist or nurse prescriber to do a face-to-face consultation with your patient to prescribe the Botox prior to you performing the treatment. This can either be on arrangement with a colleague or via a prescribing service such as Aesthetic Associates.
  2. If you want to move into aesthetics long term then it is best practice to complete the Non-Medical Prescribing (V300) course, which is offered at a number of universities UK-wide.

And remember, this is only a consideration with Botox treatments as Dermal Fillers are NOT a prescription-only medicine.

Step 3 – Finding a Botox Training Course

If you search online for Botox courses in the UK you will find approximately 50 providers offering this type of training. So how do you choose which Botox training course is right for you?

We’ve put together a list of 11 questions to ask an aesthetic training provider when enquiring about their courses:

  1. How much training experience does the company have?
  2. Where is the training carried out? Is it a clinical environment?
  3. Who leads the training, what is their background and expertise?
  4. Who are the team of trainers?
  5. Are the training courses tailored to your needs?
  6. Are models provided for your practical training?
  7. Is there follow on support offered after your training?
  8. Which products do they use for the training days?
  9. How many delegates are in a practical session? (No more than 5 to maximise your learning experience)
  10. What resources do they have in place in order for you to set up and grow your own business?
  11. What do other delegates say about their training?

Knowing the answers to these 11 questions will greatly aid you in deciding which training provider is right for you.

Step 4 – Attend your Foundation Training

Once you’ve decided on the right provider for you, you will then attend your Foundation Botox and Dermal Filler training day. You can expect the following from a training day at Cosmetic Courses:

  • Interactive lecture led by one of our Consultant Plastic Surgeons covering the theory behind the Botox and Dermal Filler treatments as well as advice on how to set up in aesthetics
  • Demonstration of the upper face Botox and basic Dermal Filler treatments
  • The rest of the day is devoted to practical hands-on training in small groups of 4 delegates where you can practice both the Botox and Dermal Filler techniques on live models provided by us. This is all closely supervised by one of our expert cosmetic trainers.
  • On successful completion of the training day you will be presented with a certificate which is recognised by all major insurance companies.

Over the past 13 years we have trained and mentored over 4000 delegates in Botox and Dermal Fillers allowing us to refine our Foundation Training programme to offer you the highest quality of aesthetic training.

Pharmacyspace LogoStep 5 – Pharmacy and Insurance

Once you receive your certificate you will need to provide your chosen insurance provider with a copy so that you can be issued with your indemnity insurance. We have written a guide to help you understand which business insurance you require.

You will also need to set up with a Pharmacy to purchase your products and consumables. We have excellent connections to PharmacySpace; an independent pharmacy who’s vision is to provide a cost-effective and trusted service for your aesthetic clinic supplies. Find out here why PharmacySpace should be your chosen aesthetic pharmacy.

Step 6 – Start Practicing

So you’ve completed your training, you’ve got your insurance in place, you’ve received your delivery of Botox and Dermal Fillers. Now it’s time to start practicing. We can’t emphasise enough how important it is that you begin practicing as soon as possible after your Foundation training. The new skills will be fresh in your mind and as the old saying goes; practice makes perfect!

Step 7 – Continued Professional Development

We strongly encourage all delegates to return for further Botox and Dermal Filler training as soon as they can. Our bespoke one-to-one sessions can be arranged on a day to suit you and allow you to practice at your own speed, supervised by one of our trainers. As this will be on a one-to-one basis you can ask all the questions you need and the training day can be tailored to your requirements. Most of our delegates complete 4 hours of this one-to-one training initially, covering the basic Botox and Dermal Filler techniques on models provided by us. This one-to-one training is undeniably the best way to boost your confidence ensuring safe practice.

We also have a range of Advanced Botox and Dermal Filler courses that can be completed at a later date once you feel confident with the basic treatments.

Don’t expect to be able to know everything straight away. Our most successful Aesthetic Nurses complete further training courses every few months to ensure they stay on top of best practice techniques and new procedures available. Aesthetic training is a journey, not just a one day course.

Step 8 – Start Building your Business

With added confidence from your one-to-one training you can now start building up your clientele. We understand that this can be quite daunting at first but we have a host of support options in place to help you set up your business.

Cosmetic Courses: Save Face Certification LogoOn completion of your training you are provided with clinic templates for medical history, patient registration and treatment plans which you can adapt for your business. We also have a variety of business and marketing blogs and podcasts which offer some helpful tips on how to start an aesthetic clinic.

We highly recommend becoming a member of SaveFace; the impartial accreditation scheme which aims to assist new aesthetic practitioners as they set up their business offering advice, guidance and best practice tips along the way.

From here, the aesthetic world is your oyster!

We hope this has helped you work out whether aesthetic nurse training is the right option for you and if you have any questions on any of the steps above please don’t hesitate to contact our dedicated support team who will be more than happy to answer these for you.

 

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Posted on July 8, 2016 by: Sarah Reid

Job Opportunity: Aesthetic Trainer

POSITION: Aesthetic Trainer

DEPARTMENT: Cosmetic Courses

LOCATION: Based principally in Princes Risborough, Buckinghamshire but will be required to travel.

JOB PURPOSE: To train the Cosmetic Course delegates from a basic to advanced level and support them where needed through their aesthetic career. To work with the team where needed to update current courses and introduce new techniques.

JOB DUTIES:

  • Teach and mentor the Cosmetic Courses delegates to the highest standard which meets with both the delegate and company’s expectations.
  • Introduce new courses and produce new course literature if needed.
  • Secures patient/delegate information and maintain patient confidence by completing and safeguarding medical records; keeping patient information confidential.
  • Have the drive to encourage delegates to return for further training and to progress in their career.
  • Verifies patient information by consulting patient; recording medical history; confirming purpose of treatment.
  • Maintains safe, secure, and healthy work environment by establishing and following standards and procedures; complying with legal regulations.
  • Serves and protects the Cosmetic Courses practice by adhering to professional standards, policies and procedures, federal, state, and local requirements.

QUALIFICATIONS:  Experienced aesthetic practitioner with at least 3 years in practice, prescriber, teaching background is preferable.

SKILLS: Strong verbal communication, computer literate, good team member, infection control, creating a safe, effective environment, organisation skills, scheduling, professionalism, customer focus, confidentiality, bedside manner, business acumen, excellent team member.

If you are interested in applying for this position with Cosmetic Courses then please email [email protected] with your CV.

 

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Posted on June 30, 2016 by: CosmeticCourses

How to set up Facebook for your Aesthetic Clinic

Since starting out in 2001, there are now over 1.65 billion active Facebook users across the world. Speak to your friends, your family or your colleagues and the chances are a lot of them will be using Facebook. So how does this apply to your aesthetic practice? We take a look at the importance of having a Facebook Business Page for your aesthetic clinic and outline some tips and tricks to maximise your efforts.

What is a Facebook Business Page?

A Facebook Business Page allows you to extend your clinic services to a wider audience as well as engage with your current clients. On your Facebook Business Page you can add your contact details, create a portfolio of before and after photographs, gather reviews from your clients and much more. It’s purpose may be slightly different depending on your circumstances:

  1. If you are just setting up your aesthetic practice and don’t have the money to invest in building your own website, a Facebook Business Page can act as a website on your behalf making it a great place to start connecting with potential clients.
  2. If you already have a website but are looking for ways to boost your marketing efforts and reach a wider audience, Facebook may be just what you’re looking for.

Benefits of a Facebook Business Page for your Aesthetic Clinic

In an industry obsessed with talking about our looks and the latest celebrity treatment Facebook becomes a fantastic platform to discuss, inform and advertise our services. The main benefits include:

  • Brand Awareness – Allowing your clinic to be discoverable on Facebook means you can build your brand and reach a wider audience
  • Engagement – Stay connected with your current clients by asking them to like you on Facebook. The people that like your Facebook Page are interested in the services you provide so it is an extremely targeted form of advertising
  • Search Engine Optimisation (SEO) – We won’t go into this in detail (we’ll leave that for another blog) but we do know that Google takes social signals into account. So if you are seen to be active on social media this will help your business rank in Google when someone is searching for your brand
  • Know your audience – Integrated into your Facebook Business Page is Facebook Insights so you can begin to understand what your customers are interested in, what they’re liking, sharing and talking about. This means you can adjust the content you’re posting so that people become more engaged over time.

Creating a Facebook Business Page is a cheap and easy way of marketing your services to potential customers. If you’re not tech-savvy then don’t panic because Facebook has a fantastic support network meaning you’ll be able to get your page set up in a matter of minutes.

Click here to see Facebook’s guide to setting up your business page

So you’ve set up your Facebook Business Page, you’ve entered in your clinic information, now what?

Build your Audience

As we said, Facebook allows you to reach a wider audience but most importantly, it allows you to reach the people who are actually interested in having cosmetic treatments.

Your first step is to like your business page yourself and share it on your personal Facebook account (if you have one). This means if your friends are interested in having non-surgical treatments they can like your business page and stay up to date with what’s on offer.

The second thing to do is invite your current customers:

  • Add links from your website to your Facebook page
  • Include your Facebook page in email correspondence with clients
  • Include your Facebook url on all print advertising
  • Basically just shout about it!

Top Tip

If you have a list of clients’ email addresses you can actually upload these into your Facebook Business Page so that they get notified that you are now on Facebook. Nifty, eh? Find out more here.

Now for the fun part…

Start Posting!

Start posting updates, before and after photos, client testimonials, treatment videos, upcoming events, offers, news articles, anything you can think of! Just test a few different types of posts and see what works and engages your customers. We’d recommend posting a couple of times a day so you’re consistently reaching out to your audience.

Importantly, it’s not purely about the content that you post. The aim of your Facebook posts is to engage your audience and start a conversation. That means you need to make sure you get notified when someone comments on a post or sends you a direct message. We recommend downloading the Facebook Pages app on your mobile device and turn on push notifications so no matter where you are, you can respond to your clients.

Top Tip

Use the 80:20 rule. You don’t want to bombard your potential clients with information about you. You want to be informing them about treatments, the benefits they can get, any informative blogs you have and industry news: ‘What’s Kim Kardashian had done this month?’, ‘Has Katie Price had any more procedures?’ This is what people are actually interested in. So try and keep 80% of your content informing your patients and 20% of your content about your clinic directly and the services you provide.

Facebook Advertising

If you notice that a particular post you’ve sent out is receiving a lot of engagement you can do something called ‘Boosting a Post’. This means you pay a set amount of money to reach a larger audience such as friends of those who liked your page. It’s inexpensive, extremely targeted and you can turn it on and off with the click of a button.

Facebook advertising is an amazing tool to reach a specific client base. You can create targeted adverts that reach people based on things like gender, age, location and interests. Let’s go through an example. Say I wanted to advertise that my Birmingham-based clinic now does the 8 Point Facelift.

First thing I would do is choose my objective which in this case I want to be clicks to my 8 Point Facelift website page. I would then work out my audience, let’s say:

  • Gender: Female
  • Age: 35 – 60
  • Location: Birmingham + 40km radius
  • Interests: Beauty Treatments, Skincare, Facial, Anti-Ageing

I would then set a budget and a timeframe for my advert. So I want to spend a maximum of £3 per day and just run it continuously until I decide to turn it off. (You can adjust all of these settings at any time so they’re not set in stone).

You will then need:

  • A compelling image – in this case it could be a before and after photograph
  • Some text describing the treatment
  • The url of the page you want them to click on to

Then voila! You now have an advert that will appear in the Facebook newsfeed of potential clients who fit your 8 Point Facelift profile in your local area. And hopefully that will start generating traffic to your website! Easy as that!

Important

With Facebook there are a few things to be careful of. If you are posting Facebook adverts, they will decline your ad if you can see the injection in the picture. Also be careful when advertising the word Botox. As it is a POM you can get reported for discounting and advertising Botox treatments. So just be vigilant.

We hope if you’re considering setting up a Facebook Business Page this has offered you some insight into how it can benefit your aesthetic clinic and some tips on how to maximise these benefits. If you have any questions on setting up your page or any other elements of marketing your practice please don’t hesitate to contact us.

P.S If you’d like updates on what we’re up to here at Cosmetic Courses you can like our Facebook Page here!

 

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Posted on June 30, 2016 by: CosmeticCourses

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