8 ways to maximise your profits from aesthetic medicine
Cosmetic Courses; Banner showing Aesthetic Banner
Aesthetic medicine is a competitive industry. There’s always a new clinic behind you looking to poach your hard-won patients. Following these 8 tips is your best way to build a strong, resilient and profitable business.
1. Make customer service your first priority

If you’re committed to maximising your growth, great customer service is THE thing to get right. The best way to be a success in aesthetic medicine is to keep hold of your patients. But they’ll only stay loyal to a practice where they feel valued. And it’s easy to do. Just take care of the little things. Remember their name and other little details they’ve shared with you, ask them about their day – in short, let them know you appreciate them. 

2. Develop a strong brand

What defines your practice? How do you want to position yourself? Are you a high-end practice with a great reputation for a particular treatment? A cutting-edge practice that’s ahead of the curve when it comes to innovations in aesthetic medicine? Or a high-volume, great value practice? You can’t be, and shouldn’t try to be, all things to all people. Really think about how you want to be perceived and where you can truly excel – and put it front and centre in all your marketing messages. 

3. Display your credentials 

Cosmetic Courses: It's important to show your aesthetic medicine credentials

Trust is important in any industry, but even more so in aesthetic medicine, where people are putting their looks – and potentially lives – in your hands. Don’t underestimate the importance of reassurance. Your patients should never have cause to doubt your credentials. 

Frame all relevant certificates and put them on walls where your patients will see them. If you need to, get good quality copies made so you can display them in every treatment room.

4. Keep learning – and let your patients know

Commit to ongoing professional development. You practice can always be better. And make sure to communicate any new knowledge, skills and experience you’ve gained with your patients. They’ll want to know that you’re passionate about aesthetic medicine. Mailshots sent out by email, press clippings in folders in the reception area, photos on the walls – use any way you can to let your patients know you’re committed to advancing your expertise for their benefit. 

5. Communicate with your team

Regular staff meetings can be incredibly constructive – both for sharing new ideas and airing any issues. So if you don’t already do this, find the time. Also, every member of your team should know the most important details about your practice – including the professional backgrounds of all practitioners, how many treatments they’ve performed to date, etc.

Create a crib sheet of the most important details prospective patients are likely to ask, and keep a copy by every phone. A phone call is likely to be your first point of contact with a new patient, so giving them reassuring answers to their questions will go a long way.

6. Make first impressions count

Obeying good phone etiquette will help leave prospective patients with a good first impression. A helpful, well-informed receptionist who answers the phone by the third ring with a friendly voice and warm personality can be the difference between a booking and none. This is where your crib sheet will come in handy. Your receptionist can go the extra mile and share important details about your credentials that may persuade a potential patient to choose you over your competitors.  

7. How can you WOW?

What’s the difference between a good business and a super-successful business? The ‘WOW factor’. You want to be in a different league to your competitors so you’re the obvious choice. Always be thinking of ways you can stand out. Providing you’re taking care of all the other important things, it doesn’t really matter in which area you wow, just as long as you do! It could be your decor, letting your patients bring in their own music, free products to take home – anything to make you, and the experience you offer your patients, different from the rest.

8. Run a tight ship – and keep an eye on the numbers

Cosmetic Courses: keep a close eye on your revenue and expenditure Efficiency is important, so as well as revenue you need to keep a close eye on your expenses. Unnecessary spending can cancel out your hard work attracting and retaining patients. Better knowledge will help you make better decisions. So measure all the key metrics of your business as regularly as you can:

  • Total revenues
  • Revenue streams broken down by treatments
  • Number of new patients
  • Average number of patients per day
  • Most popular treatment
  • Most profitable treatment
  • Percentage of revenues to overhead costs
  • Average spend per patient
  • Return of investment (ROI) for any promotional campaign
  • Patient waiting times
  • Average cost to attract/retain each patient

Getting to grips with this data will help you determine where best to spend your time, money and resources. It’ll also give you useful targets for improvement that you can share with your team.

Cosmetic Courses have offered accredited training courses in aesthetic medicine since 2002. For more information on any of our courses, please contact the team on 01844 318317 or email [email protected].





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Posted on October 2, 2015 by: CosmeticCourses

Aesthetic nurse training – what do you need for a cosmetic career?

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Are you a nurse looking for a new direction? Still keen to keep using your practical and personal skills to change people’s lives?

There could be a home for you in aesthetic nursing.

The aesthetic industry is booming – and the non-surgical side in particular. Demand for non-invasive aesthetic treatments is now growing faster than cosmetic surgery.

And nurses have been at the forefront of the aesthetic revolution. They’ve been treating and caring for aesthetic patients since the early 1980s.

What’s more, they now perform most Botox (52%) and dermal filler (54%) treatments in the UK, according to stats from the British Association of Cosmetic Nurses.

There are over 4,000 Aesthetic Nurses currently practising in the UK. So how do you go about joining them?

Aesthetic Nurse training – the requirements

Cosmetic Courses: Photo showing Mel Recchia, trainer on our Aesthetic Nurse training coursesWhile a minority of Aesthetic Nurses work in cosmetic surgery, most work on the non-surgical side.

Either based in clinics or self-employed in their own practices, they offer treatments like cosmetic injectables (Botox, dermal fillers), skin peels, sclerotherapy and medical micro-needling.

The most popular treatments by far are injectables. So if you’re serious about becoming an Aesthetic Nurse, you’ll need to pursue training in Botox and dermal fillers.

As long as you’re a Registered Nurse with current registration with the NMC, you’re eligible to train in the use of Botox and fillers.

Training can be completed in one day, and will qualify you to offer both Botox and filler treatments to your own patients.

But bear in mind that Botulinum Toxin is a prescription-only medicine. So unless you’re a Nurse Prescriber, you’ll always need to work with someone else who can prescribe it.

For that reason, we’d recommend your Aesthetic Nurse training also includes an Independent Nurse Prescriber Course. These are offered on a part-time basis at colleges and universities and can usually be completed in around 4 months.

Being able to prescribe Botulinum Toxin, as well as administer it, will make you a valuable asset to potential employers. It’ll also make it easier to set up and run your own business further down the line.

Other Aesthetic Nurse training options

Once you’ve trained in Botox and fillers, you’re ready to start practising as an Aesthetic Nurse. But in time, you’ll probably want to be able to offer more treatments to your patients.

You can add more to your repertoire at your own pace, as and when you’re ready. It’s simply a case of deciding which treatments you’d like to offer your patients, and completing the appropriate course.

Most non-surgical treatments only need a one-day course, letting you get up to speed very quickly. At Cosmetic Courses, we offer a wide range of one-day courses, including MicrosclerotherapyChemical PeelsDermaroller and Platelet Rich Plasma Therapy.

You might also want to consider advanced Botox and dermal filler courses to learn more specialist techniques like chemical brow lift and peri-oral sculpting.

Whatever you choose to learn on your Aesthetic Nurse training journey, it’s a great time to get on the aesthetics learning curve.

If the UK market keeps growing (and with an increasing – and ageing – population, it seems likely), you can expect to carve out an extremely rewarding career, both financially and professionally.

Find out more about Aesthetic Nurse training

Cosmetic Courses are the UK’s most established aesthetic training provider, with centres in Buckinghamshire, London, Kent, Birmingham and Manchester.

To date, we’ve trained over 3,000 nurses and other medical professionals to administer safe, effective treatments to their patients. Want to find out more about our Aesthetic Nurse training courses? Give us a call on 01844 318317 or email [email protected].

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Posted on September 29, 2015 by: CosmeticCourses

Adrian Richards honoured at BMA Medical Book Awards

Mr Richards honoured at BMA Medical Book Awards

We told you last year that our Medical Director Adrian Richards had released the 2nd edition of his best-selling ‘Key Notes on Plastic Surgery‘. And we’re delighted to share an update… 

Adrian and co-author Hywel Dafydd have just received a ‘Highly Commended’ in the prestigious BMA Medical Book Awards.

Very well done!

About “Key Notes”

If you’ve trained as a Plastic Surgeon, you may be familiar with the book.

Adrian wrote the first edition of “Key Notes on Plastic Surgery” in 1999, while sitting his final plastic surgery exams (yes – he wasn’t quite busy enough).

Unable to find a suitably concise general plastics textbook for those revising for the FRCS (Plast), he decided he’d write one himself.

The book is, to quote Ian T Jackson MD, Director of Craniofacial & Reconstructive Surgery, Institute for Craniofacial & Reconstructive Surgery, “only the meat without all the unnecessary trimming”.

It’s formatted as a collection of short revision notes covering all aspects of plastic surgery – trauma, elective surgery, burns, reconstructive surgery and Adrian’s own specialism, aesthetic procedures.

Bullet points and diagrams make it easy for student surgeons to dip in and find the information they need. Ideal for those late coffee-fuelled nights cramming for finals!

Mr Dafydd, a talented young surgeon who’s recently travelled the world learning the latest surgical techniques, wrote most of the updated second edition. 

He’s used his broad, up-to-date knowledge of the latest surgical techniques to add more useful content to this edition. In particular, a collection of new diagrams to address the feedback received from junior surgeons. 

The book was Highly Commended in the Surgery category, with the winner being the epic ”Atlas of Operative Maxillofacial Trauma Surgery: Primary Repair of Facial Injuries”. A very worthy winner.

About the BMA Medical Book Awards

Cosmetic Courses: BMA Medical Book Awards logoThe BMA Medical Book Awards take place every year, with the aim of recognising outstanding contributions to medical literature.

This year’s were held on Thursday 3 September, with Professor Sir Al Aynsley-Green Kt, President of the British Medical Association, attending the evening as guest of honour.

Winners were chosen by an expert panel, who considered each book’s originality, applicability to audience, and production quality.

Prizes were awarded in 21 categories covering all disciplines of medicine. An overall BMA Medical Book of the Year prize was also awarded from among the category winners. This year, the winning book was “Practical Management of Complex Cancer Pain” by Manohar L. Sharma, Sanjeeva Gupta, Michael I. Bennett, and Karen H. Simpson.

Adrian and Hywel are delighted with the commendation for their book. And as Adrian has said he’d like to bring out a new edition every 10 years, perhaps more awards are in store! 

“Key Notes on Plastic Surgery (Second Edition)” by Adrian Richards and Hywel Dafydd is is available from all good book shops.


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Posted on September 18, 2015 by: CosmeticCourses

We’re shortlisted in the Aesthetics Awards!
Cosmetic Courses: Aesthetic Awards Finalists
We’re not ones to boast – but we can’t keep this to ourselves. We’ve been shortlisted for ‘Training Initiative of the Year’ in the Aesthetics Awards! 

My, there’s a buzz in the air at Cosmetic Courses HQ. Even more so than normal. Finding out we’ve made the finals in our category has put a real spring in everyone’s step.

Cosmetic Courses: Aesthetics Awards Finalist 2015

The perfect antidote to the onset of autumn and those back to school blues!

We’re genuinely thrilled to be shortlisted. And doubly delighted because it’s the second award we’ve been shortlisted for this year (we’ve also made the shortlist in the My Face My Body Awards.) 

Everybody in our team works hard to provide the most comprehensive service they can to our delegates, both during their training and afterwards. So getting a tip of the hat in these awards is fantastic.  

All finalists were officially announced in the September issue of Aesthetics Journal. They’ve also been published on the Aesthetics Awards website, where you can see our entry.

Judging and voting is now underway. The winner in our category will be decided by the judging panel, with no voting process – so you won’t be able to help us with this one. But you can wish us luck!

We’ve been told there were more entries this year than last, and the standard was the highest it’s ever been. So whatever happens from here, we’re really proud to even make it this far.

What happens next?

Voting and judging closes on 30th October. All the winners, as well as the Highly Commended and Commended finalists, will then be announced at the Aesthetics Awards 2015 ceremony on 5th December in London.

About the Aesthetics Awards

The aim of the Aesthetics Awards is to bring together the best in medical aesthetics and leaders in the profession to celebrate the achievements of the past year.

There are 24 categories in total, chosen to recognise a broad cross-section of the aesthetic industry for the contributions they have made. Awards are presented for clinical excellence, product innovation and practice achievement to those who have excelled in the field of aesthetic medicine. That includes clinics and individual practitioners, as well as manufacturers and suppliers.

The awards ceremony takes place on Saturday 5th December at the Park Plaza Hotel, Westminster Bridge. It’s expected there will be around 500 guests who – reading the itinerary – can look forward to a fantastic evening. 

A drinks reception will be followed by a performance from a top comedian and sit-down dinner. After the main event – the announcement of the winners – we’ll let our hair down with music and dancing until late. Hopefully whilst celebrating, rather than commiserating, with our colleagues and friends!

Watch this space – we’ll be sure to let you know how we get on.

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Posted on September 9, 2015 by: CosmeticCourses

Want to spend less on skin treatments? Model for us
Are you interested in high-quality skin treatments that don’t break the bank? Read on for more about joining our pool of models.

At Cosmetic Courses, we teach Doctors, Dentists and Nurses to perform safe Botox®, facial filler and other aesthetic skin treatments. For the practical part of our training courses, we need a steady supply of great, reliable models looking to undergo treatment. And that’s where YOU come in…

What do models do?

Our training is held at centres around the country, with courses happening every month. Models come along to sessions and receive high-quality skin treatments from course delegates under close supervision by our expert trainers – at a heavily discounted price.

Sounds good. Is it safe?

Cosmetic Courses: photo showing Dermaroller training - one of the skin treatments available to our modelsAbsolutely. All courses are held in fully functioning clinics, and taught by medically qualified aesthetic trainers. The course attendees are qualified medical professionals who are already experienced injectors. And treatments are carried out in a controlled environment under extremely close supervision.

So you can be completely confident in the safety of your treatment.

Which skin treatments are available?

Botox® treatment, facial fillers (including lip and tear trough fillers), non-surgical Rhinoplasty, Dermaroller, chemical peels, PRP Therapy (‘Vampire Facelift’), 8 point facelift and more.

We regularly add new courses to our programme, so there may be new treatments available in future.

What discount can I expect? 

It varies, but typically, you can expect to pay only around half the usual price for any treatment.

Where are your training centres?

We’ve six dedicated training centres across the country, in Leeds, Birmingham, Buckinghamshire, London, Kent and Essex. Click to see more information and the full addresses of our training locations.

Can I hear from one of your models?

We knew you’d ask that! Click on the video below to hear from Carmel, one of our regular models.

I’m in! How do I become a model for aesthetic treatments?

It’s easy. First, you might want to read more about the benefits of modelling for skin treatments. Then all you need to do is fill out our quick Model Registration Form.

Let us know the treatments you’re interested in and where you can travel to. Then if you’re a suitable candidate, next time we have an appropriate course, we’ll be in touch to invite you along.

Courses run throughout the year so there should always be a course date and time that suits. 

There’s no limit to how many times you can model for us – as long as you’re reliable. We’ll be happy to contact you whenever we need you.

So here’s to never paying full price for your skin treatments again!

For more information about modelling for Cosmetic Courses, please call us on 01844 318767 or email [email protected].

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Posted on September 4, 2015 by: CosmeticCourses

5 great benefits of aesthetic training for Doctors

Cosmetic Courses: Banner showing 5 reasons Drs should train in aesthetics

Are you a Doctor working in the NHS? Starting to want more variety from your working life? Read on for 5 compelling reasons to make aesthetic training for Doctors your next move. 

1. It’s great for your bank balance

Cosmetic Courses: financing your career in aestheticsLet’s not be coy. Training in aesthetics offers you far more scope to dictate your own earnings than working as a GP.

Most aesthetic treatments can be performed in under an hour. Botox, for example, takes around 15-40 minutes depending on the areas treated. With Botox treatment typically charged at around £200 for one area, your earning potential is limited only by your own ambition.

2. More patient time

If you’re frustrated by the time pressure of the NHS, and want to spend longer with your patients, aesthetics is the perfect antidote to the NHS ‘conveyor belt’.

You can choose how much time to spend with your patients. If you enjoy patient interaction, aesthetics is much more conducive to chatting and passing the time of day.

Another crucial difference is that you’re not trying to remove a negative, as you are when you’re a GP treating unwell patients. Instead, you’re aiming to produce a positive, in the form of a great aesthetic result. So there’s far more potential for spreading joy!

3. Training is quick

In most careers, if you want to shift focus and move into a new area, you can expect a fairly lengthy retraining period. If you’re a Doctor, however, you’re in the happy position of having access to a new specialism that uses all your existing skills and experience – allowing you to qualify very quickly.

Aesthetic training for Doctors is quick to complete, with most courses taking only one day. It’s quite possible to train one week, and be treating your own aesthetic patients the next.

4. Growing market

Aesthetic treatments are hot right now. Botox alone is a billion dollar industry worldwide, and that shows no sign of slowing. In fact, demand for non-surgical aesthetic treatments is growing relative to cosmetic surgery. So getting qualified in as many non-surgical treatments as you can will make you a sought-after expert in a booming industry.

5. Long-term patient relationships

Cosmetic Courses: Photo showing Refresher Botox and Filler TrainingAesthetic treatments produce impressive results for your patients – but they don’t last forever. So if a patient’s happy with their treatment, there’s a good chance they’ll return to you when needed.

And establishing long-term relationships with your patients not only makes them likely to return to you for top-ups, they may also be tempted to try new treatments you add to your repertoire. 

Find out more about aesthetic training for Doctors

For more on the benefits of aesthetic training for Doctors, watch this video where Dr Sophie Shotter explains how aesthetic training helped kickstart her business.

Cosmetic Courses is the UK’s longest established medical aesthetic training provider. Our team offer a wide range of accredited aesthetic training for Doctors, Dentists and Nurses. To find out more, call the team on 01844 318798 or email [email protected].

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Posted on August 28, 2015 by: CosmeticCourses

Finance your career in aesthetics the affordable way

Cosmetic Courses: banner showing finance options

Are you a medical professional who’s decided on a career in aesthetics? Great news – you’re in the right place. At Cosmetic Courses, we’ve helped thousands of people like you carve out exciting and lucrative new careers in aesthetic medicine.

If you’re just setting out on your journey, we know there’s lots to think about. And one of the most important is finance.

Training in aesthetics is a great investment in your financial future. But before you can reap the rewards, you’ve got to meet the costs of your training courses.

Depending on how many treatments you want to learn, that can involve a hefty outlay. Which is why we’ve introduced our finance plans –  to make it easier and more affordable for you to make your career dreams a reality.

Funding your career in aesthetics

Cosmetic Courses: financing your career in aestheticsWe understand the financial pressures involved in retraining for a career in aesthetics, and setting up in business. Many of our trainers have been there themselves.

So we’ve put together some plans and packages to make your transition into aesthetics as affordable and cost-effective as possible.  

1. Our course packages

If you’re planning on taking several courses, our course packages are a great way to save while you learn. 

a) The Starter Package combines Foundation level Botox & Dermal Filler training with an additional Bespoke 1-2-1 training day to flesh out your knowledge. Package price = £1300. Total saving = £134 compared to paying for them separately.

b) The Complete Package includes the above two courses, plus Advanced level Botox & Dermal Filler training. Package price = £2300. Total saving = £274.

c) The Platinum Package includes everything in the Complete Package, plus Chemical Peel, Dermaroller and Microsclerotherapy training. Package price = £4200. Total saving = £468.

d) The Skin Rejuvenation Package is also suitable for beauty therapists and includes Chemical Skin Peels, Dermaroller and Microsclerotherapy Training. Package price = £1900. Total saving = £194.

2. Our 0% finance option

0% finance to help you start your career in aestheticsAnd if you’d rather not pay a lump sum for your training at the outset, we offer interest-free finance to help you spread the cost. 

Our 0% direct debit options are available on all the packages outlined above, as well as a select number of our individual bespoke, advanced and skin rejuvenation courses.

Because we know everyone’s circumstances are different, our direct debit plans are flexible. You can choose to divide the cost into affordable monthly payments over a fixed 6 or 12-month period, or together we can create a tailored plan to suit you.

All you have to pay in advance is a small fee to secure your place. Then once it’s set up, you can forget about paying and get on with learning. 

Kickstart your career in aesthetics 

If you’d like help in starting your career in aesthetics, our team will be more than happy to advise. Please give us a call on 01844 318752 or email [email protected] to find out more about our finance plans and training courses.



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Posted on August 20, 2015 by: CosmeticCourses

Have a nose for profit? Then train in Non-Surgical Rhinoplasty

Cosmetic Courses: Banner showing non surgical Rhinoplasty training blog

In a competitive marketplace like aesthetics, it’s a good idea to pursue any extra training that will help shore up your credentials. And a great way to set yourself apart from other practitioners is by drilling down into more specialist treatments.

If you’re an ambitious aesthetic practitioner, it goes without saying that pursuing more advanced courses will enhance your reputation with potential patients.

Firstly, you’ll gain their trust as an expert who knows their stuff. And secondly, it’ll broaden your repertoire of treatments to offer them. They might come to you for one treatment, but stick around for others after getting great results.

Expert credentials + wide repertoire of treatments = healthy profits

Learning advanced techniques can be a real goldmine for your business, offering you vital new sources of revenue to help fuel your growth.

And because we know the value of advanced training – particularly for new practitioners seeking to get established – we’ve added some new specialist training courses to our programme. 

Last month we launched our specialist Tear Trough training course, which has been well received by our delegates. And our newest addition is Non-Surgical Rhinoplasty training.

3 great reasons to train in Non-Surgical Rhinoplasty

1. It’s relatively easy to incorporate into your business

Non-Surgical Rhinoplasty makes a fairly easy add-on to your existing practice. If you’ve already trained in dermal fillers, particularly advanced dermal fillers, it’ll be relatively straightforward for you to adapt what you’ve learned and apply it in a new way.

You’ll already have a good grounding in the techniques, so it’ll be a case of learning about the specific anatomy of the nose, the facial angles and how treatment can affect them. (Click to see our full Non-Surgical Rhinoplasty training programme.)

2. It’s particularly profitable

Once you’ve trained, treatment could make a very profitable addition to your practice.

We’ve recently started offering the Non-Surgical Nose Job at our sister company Aurora Skin Clinics, charging £500 per treatment. 

When you consider that treatment can take as little as 15 minutes, it makes for a very impressive profit-to-treatment-time ratio – better than standard dermal filler treatments.

3. There’s good potential for growth 

While surgical rhinoplasty remains a popular choice, the total performed in the UK fell by 24% last year – the biggest drop of all major cosmetic procedures.

And as we reported on the blog a few weeks ago, ISAPS have revealed stats which show that non-surgical treatments are growing faster than surgery.

So there’s plenty of reason to think that demand for Non-Surgical Rhinoplasty will continue to grow, as patients who may have opted for surgery increasingly choose the non-surgical option instead.

Our Non-Surgical Rhinoplasty training is offered by leading specialist and UK Allergan ambassador Mr Ash Labib. For more information on the course, or to book your place, please get in touch with the team on 01844 318316 or email [email protected].

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Posted on August 11, 2015 by: CosmeticCourses

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