November 2016

With Black Friday just around the corner, we remind you of the advertising guidelines for Black Friday Aesthetic offers…

What is Black Friday?

Black Friday is just around the corner, coming up on the 25^th November 2016. Originating in America, Black Friday is the world renowned sale that occurs the day after the American National holiday of Thanksgiving and unofficially marks the beginning to the season of Christmas shopping. The vast majority of retailers across the UK are now following the huge craze after the success it’s had in America and are participating in the Black Friday sales.

Guidelines for Advertising Prescription-Only Medicines

An important component of Black Friday is advertising to get the word out and promote your sales; however, when it comes to sales and advertising of injectable treatments, there are several guidelines you must follow.

There are many guidelines surrounding the advertisement of injectable treatments, specifically Botox. Botox is a Prescription-Only Medicine (POM) and therefore should not be promoted to the public for purposes of marketing, for example it should not be used in traditional media such as posters, brochures or leaflets. The regulations also apply to different forms of social media and blogs where they are used as a method of communicating about POM’s that could particularly appeal to and influence a younger audience.

The guidelines set out in the MHRA (Medicines and Healthcare products Regulatory Agency) aim to protect the vulnerable and ensure that all information being delivered is accurate and a fair representation of the product as well as the results it will achieve.

Specifically for prescription-only medicines including Botox, it is not permitted to do 2 for 1 or 50% off discounts. You should not be promoting the use of these POMs to the public. It is also outlined in the regulations that using the words “hurry” or equivalent time pressure phrases are not permitted in relation to POMs; they are seen to pressure vulnerable patients into making decisions before they are fully aware or prepared of what they are getting themselves into. Nothing you advertise should pressurise the consumer to take up the offer. Extreme care should be taken when advertising promotional offers to avoid breaking any regulations.

When organising discounts and promotional offers, you may want to consider only offering promotions on non-invasive skin treatments that can only be relinquished after a full consultation, so not to give the sense of urgency that may appear to add pressure for consumers to book treatments. This will ensure you remain within the guidelines for advertising promotional offers whilst offering your clients a much desired discount for Black Friday.

Keep an eye out for our own Black Friday offers this winter!

Find out more about our courses here.

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Neostrata is an award winning cosmeceutical brand of skincare products, designed specifically for use in medical aesthetic clinics. Neostrata incorporates active and patented ingredients and are all glycolic acid based, so therefore have an effect on both the surface of the skin as well as the deeper layers of the epidermis.

Why do we favour Neostrata as a cosmeceutical brand?

The beauty of the Neostrata products is the wide range of inidividual products available. These products have been seperated into 6 ranges; Skin Active, Resurface, Restore, Refine, Enlighten and Targeted Treatments each designed for specific skin concerns. They have effects on tone, texture and pigmentation, and as a result can be used for many different purposes; including anti-ageing, sun damage and pigmentation. Neostrata has historical, clinical and technological data to back up their claims and is also licensed to many big names including Allergan, depicting the quality of the ingredients and products.

Neostrata Facial Skin Peels

A chemical peel is a technique used to improve the condition and the texture of the skin by removing the outer epidermal layers in order to rejuvenate and refresh the complexion. Peels can vary in strength; from 20%, 35%, 50% and 70% are all available. Neostrata consists of three targeted boosters – brightening for pigmentation, clarifying for ageing and acne; and rejuvenating for ageing and skin texture. Neostrata skin peels will only stay on the skin for a maximum of seven minutes but can reach the deeper layers of the stratum corneum. It is a fast and safe effective procedure that will reach deeper than any home skincare products.

The Neostrata skin peel can:

Coagulate proteins in the skin
Exfoliate
Decrease Pore size
Black head removal
Treat dry, flaky skin
Brigten dull, dehydrated skin
Increase luminosity
Increase cell turnover
Even out pigment
Increase collagen fibre
Enhance clarity
Improve elastic fibres
Increase dermal thickness
Help to plump and firm as well as reducing wrinkles

The Neostrata skin peel can also be used in conjunction with microdermabrasion and dermaroller and in fact our Neostrata skin peel training course covers the use of microdermabrasion as well as the chemical peels for skin rejuvenation. Chemical peels are a non-invasive non-surgical treatment that are becoming increasingly popular and with good reason. Facial peels are a popular procedure for clients who have not had non-surgical procedures before, and so a good way to entice potential clients to your practice and an ideal way of introducing them to other non-surgical procedures that may benefit them. This quick and easy procedure is highly effective for all Fitzpatrick skin types including even the most sensitive skin.

Neostrata Skincare Training Day

For optimum results your clients will need a course of skin peels along with a high quality home skincare regimen. The skin care market is ever growing and a brilliant way to expand revenue as well as improve the services you offer to your clients. At Cosmetic Courses, we offer a Neostrata Skincare Training day for only £50 + VAT. This will educate you on the different ranges of products available. From this day you will gain an insight and overview of the products, ingredients and the conditions they can treat. We will also advise you on how to integrate these products into your clinic in order to improve revenue and client satisfaction.

If you are interested in our Neostrata Skincare Training or our Chemical Peel Course or if you have any further questions, feel free to contact us on 01844 390 110 or e-mail us at [email protected].